<br> <br> <b>10. INDEMNITY</b>. Subscriber will indemnify and hold Company, its parents, subsidiaries, affiliates, officers and employees, harmless, including costs and attorneys' fees, from any third party claim proceeding, suit, investigation or demand due to or arising in whole or in part out of Subscriber's access to the Site, use of the Services, the violation of this Agreement by Subscriber (including, without limitation, the violation of the Publisher AUP and/or the Advertiser AUP), or the infringement by Subscriber, or any third party using the Subscriber's account, of any intellectual property or other right of any person or entity.