Indemnification <p>Seller agrees to defend, indemnify and hold harmless Buyer and its employees, agents, distributors, dealers, affiliates, customers and users from all liabilities, obligations, costs and expenses (including attorney's fees and costs) incurred by Buyer as a result of all claims, demands, actions or judgments on account of personal injury or death, or damages to property arising out of or in connection with Seller's performance of this Order.