12. <b>INDEMNIFICATION</b> </p> <p> 12.1. <u>Indemnification by Client.</u> Client will indemnify and hold harmless Podium and its officers, directors, employees, consultants, affiliates, subsidiaries and agents (together, the "<b>Podium Entities</b>") from and against any third-party claims and related costs, damages, liabilities and expenses (including reasonable attorney’s fees) arising from or pertaining to: (a) your unauthorized use of, or misuse of, the Services. (b) your violation of any applicable law or third party right, including any intellectual property right or publicity, confidentiality, other property, or privacy right.