,Indemnity,Buyer agrees to indemnify, defendand hold Sunrise andits parent, subsidiary, or affiliated companies (“Affiliates”), ,shareholders, directors, officers, employees, agents and assignees harmless from and against any expenses incurred by or ,claims made against Sunrisearising out of any negligent actions of Buyer including but not limited to the maintenance, ,repair or alteration of any Product, or the improper assembly or incorporation of the Product into any other device, actual or ,alleged breach or violation of any contract, law, rule, regulation, or by-law. libel, slander or other form of defamation. ,breach of any provision of these Terms. and acts, errors or omissions of Buyer or any of its agents, servants, employees, ,contractors, partners, shareholders, Affiliates or representatives. For purposes of this indemnification, the term “expenses ,or claims” shall mean and include (i) all losses, obligations, expenses, actual and consequential damages, taxes and costs ,reasonably incurred in preparing for, defending or settling any demand, investigation, suit, action, claim, inquiry or ,proceeding, whether or not a formal inquiry, proceeding or investigation had been commenced.