11. INDEMNIFICATION <p>11.1 You agree to defend, indemnify and hold FireApps and its respective owners, shareholders, directors, managers, officers, affiliates, employees, attorneys, agents and representatives harmless against any losses, expenses, costs, claims, and damages, including reasonable attorneys’ fees, experts’ fees and other reasonable costs (collectively, “Losses”) arising from, incurred as a result of, or in any manner related to any third-party claim resulting or arising from: (i) your breach of your representations and warranties contained herein, (ii) your or any End User’s use of the Services in violation of this Agreement, (iii) your failure to obtain all End User Consents and Permissions, (iv) Your Messages, (v) Your Content, (vi) your products and/or services.