Subject to your compliance with these Terms, Bloom grants you a limited, non-exclusive, non-transferable, non-sublicenseable license to download, view, copy and display the Content solely in connection with your permitted use of the Services and solely for your personal and non-commercial purposes.</p> <p>​</p> <p>Rights and Terms for Apps</p> <p>​</p> <p>Rights in App Granted by Bloom</p> <p>Subject to your compliance with these Terms, Bloom grants you a limited non-exclusive, non-transferable, non-sublicenseable license to download and install a copy of the App on a mobile device or computer that you own or control and to run such copy of the App solely for your own personal non-commercial purposes. Bloom reserves all rights in and to the App not expressly granted to you under these Terms. You may not copy the App, except for making a reasonable number of copies for backup or archival purposes.