We may collect usage statistics for Personal Content. This includes information about your interaction with the Services, such as device information, duration, bit rate, media formats, resolution, and media type (music, photos, videos, etc.). Where possible, we will generalize this information to avoid identifying your Personal Content. Usage statistics do not include specific content titles or filenames. We may use information related to your usage to run and improve our Services, to provide, customize, and personalize communications and other content that we deliver or offer to you