License. You are the owner and retain the rights to the User Content posted and displayed in and through the Service by you, but you grant us a worldwide, assignable, sublicensable, royalty-free licence to reproduce, distribute, publicly display, transmit, communicate to the public, make available, create derivative works from, and otherwise exploit and use all User Content you Post to or through the Service by any means and through any media and formats now known or hereafter developed, for the purposes of (i) advertising, marketing, and promoting the Company and