Aggregated Personal Information: In an ongoing effort to better understand and serve the users of the Services, FireApps often conducts research on its customer demographics, interests and behavior based on the Personal Information and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and FireApps may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. FireApps may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes. We partner with third parties that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising to you. We may share personal information with them if you have submitted such information to us, such as your email address, solely in hashed, or non-human readable form. Our partners may link the personal information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. To learn more about interest-based advertising in general and to opt out, please visit http://www.aboutads.info/choices.</p> <p>