This allows users to see advertising more likely to be of interest to them and advertisers to send their messages to people who are most likely to be receptive, improving both the viewer’s experience and the effectiveness of the ads. You can learn more about specific types of targeted advertising by visiting the <b>Digital Advertising Alliance</b> or our <b>Ad Choices page</b>. In addition to disabling cookies and other tracking technologies described above, you may opt out of receiving targeted advertising from participating ad networks, audience segment providers, ad-serving vendors, and other service providers by visiting websites operated by the <b>Network Advertising Initiative</b> and <b>Digital Advertising Alliance</b>.</li> <li> <i>