For example, performance cookies keep track of which pages are very popular, which method of linking between pages is best, and can be used to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the Site.</p>4. BEHAVIOURALLY TARGETED ADVERTISING COOKIES<p>The Site and our advertisers use cookies to serve you with advertisements that we believe are relevant to you and your interests. For example, if<br>you read a number of articles on mortgages on the website or on other sites, a bank might infer you are interested in this topic and serve you with our mortgage advertisements.