Social media advertising<br> </strong>We use social media to keep you updated about new and existing Philips products and services and to build a commercial relationship with you.<br> <br> <strong>Why we process your personal data and what personal data we process<br> </strong>As said above, we process your personal data to reach out to you - via social media – with promotional communications or ads about new and existing Philips products and services and about our events.&nbsp;For example, if you have accepted the Targeted advertising cookies in our website, we may track your usage of our websites (such as the actions you have taken on our website) and show you relevant Philips ad on your social media.<br> If you give us your consent to receive promotional communications (e.g. via our dedicated forms published in our websites), we may provide your personal data (such as your email) to social media providers so to show you relevant Philips ads on such social media.<br>