But phrases such as “advertisements,” “sponsors,” or other similar language that identify the links as advertisements are acceptable.</li> <li>Placing misleading images alongside individual ads.</li> <li>Promoting websites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites.</li> <li>Compensating users for viewing ads or performing searches, or promising compensation to a third party for that behavior.</li> </ol> <p> <strong>Copyrighted Material</strong> </p> <p>Website publishers must not display ads on webpages with content protected by copyright law unless they (i.e., website publishers) have the necessary legal rights to display that content.