Google AdSense is explained in more detail here: https://www.google.co.uk/intl/de/adsense/start/.</p> <p>Google AdWords <br>We integrated AdWords into this website. Google AdWords is an internet advertising service which allows advertisers to include ads in Google search engine results as well as in Google advertising networks. Google AdWords enables advertisers to determine certain keywords in advance, by means of which an ad in the Google search engine results will be shown in case the user’s search results are relevant in relation to these keywords. In the Google advertising network, ads are distributed across websites with relevant subjects by an automated algorithm and in consideration of the previously determined keywords. The operating company of Google AdWords is Google Inc. 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The goal of Google Adwords is to publicise our website through placing interest-based advertising on the websites of third parties and in Google search engine results, in addition to placing third party ads on our website. Google will place a so-called Conversion Cookie on the information technology system of the person concerned, should the person concerned have accessed our website via a Google ad. A conversion cookie will lose its validity after thirty days and is not used to identify the person concerned. By means of the conversion cookie, provided that the cookie is still valid, it will be determined if any subpages or, for example, the shopping basket of an online shop system on our website, have been accessed.