Advertising <p>To support and enhance the Application, we work with a variety of third party advertising networks, marketing analytics service providers and website analysis firms such as Facebook and Google (collectively, <strong>"Third Party Advertising Service Providers"</strong>). These Third Party Advertising Service Providers collect and use personal data about your visits to and use of the Website and mobile Application, as well as other websites in order to serve you with advertisements and content tailored to meet your preferences and likely interests or better understand ad effectiveness. Aggregate demographic and interest data will also be used for market research purposes.</p> <p>You can opt-out of receiving personalized ads from advertisers and ad networks that are members of the Network Advertising Initiative ("NAI") or who follow the DAA Self-Regulatory Principles for Online Behavioral Advertising using their respective opt-out tools. The NAI's opt-out tool can be found here and the DAA’s opt out tool can be found here. You may also manage certain advertising cookies by visiting the EU-based Your Online Choices.</p> <p>