Our Services may also install persistent cookies that help us keep track of the number of returning visitors and to understand how users reach our Services. </p> <p>These cookies, web beacons and tracking technologies are generally used in order to improve the performance of our Services and to learn how users interact with the features of our Services or other services. These cookies or technologies may be provided or controlled by us or our trusted third-party service providers. For example, we currently work with analytics providers who provide tools that analyze usage of our Services. While some of these cookies may use unique identifiers, the data is analyzed only in the aggregate and we do not use these technologies to identify you personally. </p> <i>Advertising and targeting-related cookies/technologies</i> <p>Our Services also use cookies, web beacons and tracking technologies to understand, tailor, and deliver content and advertisements through our Service. For example, we may use third parties such as network advertisers and ad exchanges to serve advertisements across the internet and may use third party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third party websites and viewing of ads and of our content. </p> <p>This collection and ad targeting takes place both on our Services and on third-party websites that participate in the ad network, such as websites that feature advertisements delivered by the ad network. We may also share information about your use of our Services with our advertising and analytics partners. This process also helps us track the effectiveness of our marketing efforts. We and third-party vendors, for example Google and AdRoll, use third-party technologies together to report how your ad impressions, uses of advertising services, and your interactions with these ad impressions and/or ad services are related to visits to our Services.