Web beacons may be used count unique users, visits and page views. monitor traffic and conversion patterns. personalize your experience when you visit the Sites, including advertising and content you see. and determine whether or not messages were opened, links were clicked and/or notifications/offers were acted upon.</p> Third Party Advertising <p>We may also allow third parties to use cookies or other tracking technologies to collect non-personal information about your use of our Sites, including your IP address, pages viewed and conversion information. This information may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Sites and other sites tracked by these third parties.