Delivering marketing or promotional communications, including offers or promotions about our or third parties’ products, services or other initiatives.</li> <li>Responding to your questions or addressing your requests.</li> <li>Communicating with you about surveys, sweepstakes, contests, promotions or events.</li> </ul> <strong>3. </strong> <strong>For advertising and marketing purposes, including interest-based advertising. </strong>This includes: <ul> <li>Developing, managing and conducting advertising and marketing campaigns, promotions and offers, including about our content, products and services or third parties’ products, services and other initiatives.</li> <li>Interest-based advertising (also known as targeted or personalized advertising or ads) is advertising based on your interests as inferred from your activities over time on the Digital Services and online services operated by third parties, as well as information from other sources. Interest-based ads may consist of text ads, images, animations or videos and may be displayed to you based on various factors, including the context of the site or app in which they appear (e.g., sport or travel section), information you provided to the operator of the site or app (e.g., when you created an account), your activities on the site or app (e.g., pages viewed, searches performed or ads clicked), and information such as your demographic, interests and household information. <ul> <li>On the Digital Services and on third-party sites, apps or other media, we, our service providers and third parties may use automated means to (a) collect information for interest-based advertising purposes or (b) serve you interest-based ads. These automated means vary depending on the Digital Services and include technologies such as cookies, web beacons, tags, scripts, pixels, local shared objects (including HTML5 cookies) and SDKs. These technologies may use unique identifiers associated with your browser or device to support interest-based advertising.</li> <li>We may use online and offline information we obtain about you, including your personal information, for interest-based advertising purposes. We may aggregate the information we obtain to create audiences that are most likely to respond to ads based on demographic, interests or household information.</li> <li>Interest-based ads may be displayed to you by third parties, such as ad networks or exchanges.</li> <li>