A device identifier is an alphanumeric identifier generated by the operating system for use in advertising purposes, and it functions in a manner similar to cookies in web browsers. Other technologies that relate to cookies include pixel tags, which are small blocks of code that allow websites to read and place cookies. We may use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time.</p> <p>In relation to our video management platform, Telaria may use cookies for the benefit of its publisher clients and advertisers in order for them to match an ad opportunity with the right advertisement. To do so, Telaria performs a cookie syncing between the client’s cookies, a cookie Telaria uses for its client’s benefit and the advertiser’s cookies. Telaria also uses a cookie for frequency capping, i.e., to ensure that the same user is not served the same advertisement repeatedly.</p> <p>As your primary touchpoint, publishers (i.e., the website or application on which you are viewing content) should generally provide mechanisms to ensure, where applicable, that you consent to the cookies and similar technologies set out above. In addition, there are various ways in which you may signal your choices regarding such cookies and similar technologies, including as follows:</p> <ul> <li> <strong>Industry Choice Programs</strong> <strong> – </strong>Telaria supports industry self-regulatory programs for the digital advertising industry, such as the Digital Advertising Alliance (DAA).