Here, the respective third-party provider may record the fact that you visited our website(s). In addition, such site visits may lead to information being sent to some of these third-party providers with the aim of optimising and measuring the performance of our advertising. This includes, for example, information about the kind of pages you visited, or you belonging to a certain target audience we have defined. Calling third-party provider servers directly allows third-party providers to use cookies and advertising IDs for retargeting purposes. Retargeting technologies enables third-party providers to show you personalised advertising based on your previous browsing behaviour on partner websites. Third-party providers are, to some extent, able to link your various technical IDs and thus show you personalised advertising across multiple devices. Third-party providers such as Xandr enable us to offer advertising campaigns outside of XING so that advertisers can also promote their products and services on and outside of XING based on targeting criteria we supply to advertisers.