The Platform uses various technologies to collect your personal data.</p> <p> <em> <u>Personal data we collect from your browser or device</u> </em> </p> <p>Like most digital marketing platforms, MediaMath uses cookies and other technologies to recognize browsers and devices and collect the categories of personal data described above in Section 2 so that we and our clients can infer your interests, deliver more relevant advertising to you, measure the impact of that advertising, and better understand your digital media usage patterns.</p> <p>The types of technologies used via the Platform that enable us to identify a computer or device, and enable the Platform to function and serve more relevant ads include:</p> <ul> <li> <strong>Cookies</strong> – Cookies are small text files.