This allows us to determine the effectiveness of our online campaigns in terms of both sales and user activity on our sites.&nbsp. DoubleClick Bid Manager provides a platform to enable buyers and sellers of advertisements to communicate with one another. We use this tool to target advertising to your interests.</li> <li> <strong>Dstillery: </strong>Dstillery is used to measure the effectiveness of our advertising. It also helps us target advertising and promotions to your interests.</li> <li> <strong>eXelate: </strong>We use eXelate to target advertising to your interests.</li> <li> <strong>Facebook Custom Audience: </strong>We use Facebook Custom Audience to deliver ads on Facebook to a certain group of users.</li> <li> <strong>