These Cookie Technologies provide data on how the Services are functioning to help us improve the performance of the Services and the user experience. </p> </li> <li> <p> <strong>Advertising/Marketing Services</strong>: These Cookie Technologies enable us and our advertising partners to deliver advertisements within the Medscape Network and on third party sites that are more relevant to you and your interests based on your member registration information, content browsing activity, use of the Services and in some cases, other information about you that we or our advertisers have obtained from other sources. Cookie Technologies may be used to limit the number of times you see a particular advertisement and to measure of the effectiveness of an advertising campaign. </p> </li>