These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third party services within their networks. This practice is commonly referred to as “interest-based advertising” or “personalized advertising.” For example, we may use Technologies from Supply Side Platforms (also known as SSPs) such as Google’s ADX which uses cookies to collect information about your browsing history to target advertising.&nbsp. We may also use Technologies from Permutive to collect information for segmenting purposes based on its analysis of your interactions with the Services.</p> <p> <b>APIs and Software Development Kits. </b>We may use third party APIs and software development kits (“SDKs”) as part of the functionality of our Services. APIs and SDKs may allow third parties including advertising partners to collect your personal information in order to provide content that is more relevant to you.