From there, you can adjust your cookie preferences for that website.</p> <p>To opt-out of the Google Analytics cookies we use on our My Nintendo website, please follow the opt-out instructions found here. Further, to opt-out of Google Analytics cookies that are used on the Nintendo Switch, please refer to the opt-out instructions that are located on the system.</p> <p>Finally, if you would like to opt-out from the collection and use of cookies and other data in our mobile apps, please follow the opt-out instructions in each mobile app’s settings.</p> <br> Interest-Based Advertising <p>Interest-based ads, sometimes also referred to as targeted or personalized ads, are advertisements about goods and services, that may be more useful and relevant to you, based on information gathered about your activities across non-affiliated websites. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (DAA).