We use them to create and track statistics regarding your visit and use of the different components of the Site or the Application and to improve the content of the Site, the Application and our services.</li> <li>Advertising data collection systems. We use them to offer advertisements that are tailored to your interests, to track displayed advertisements, including the number of clicks on each advertisement, and to track the actions of users on the pages where the advertisements are leading to.</li> </ul> ii. Data collection systems placed by third parties: <ul> <li>We authorize some of our commercial partners to place advertising data collection systems on the Site for the same purposes as mentioned above.</li> </ul>