and/or</li> <li>Tracking how well a marketing campaign performs.</li> </ul> <p>Our advertising partners may also use anonymous information gathered through cookies and similar technologies, as well as other anonymous and aggregate information that either of us may have to help us tailor the ads you see on non-Cricket sites. For example, if you see an ad from us on a non-Cricket sports-related website, you may later receive an ad for sporting equipment delivered by us on a different website.