In addition, when you engage with advertisements that are displayed on the Services, Novelty, third party advertisers and data service providers may use industry-wide tracking methods (e.g., cookies, web beacons, etc.) which store certain information (“<strong>Methods</strong>”) and which allow us or such third parties to collect certain data for the purpose of serving advertisements through the use of the Novelty Services (including without limitation, serving advertisements that may be of interest to you).