4. <u>Licence</u> </b>. Subject to the terms of this Agreement (and payment of any and all required Fees, Rythm grants to you a non-exclusive and non-transferable license, for the specified duration ("<b>Term</b>"), to receive and use the Content solely for the purposes of the Service. The Service may not be used in relation to any public or any third party use outside of the Site. The rights granted hereunder do not and will not include: (i) sale or sub-licensing of any Content. (ii) the making of copies of any Content. (iii) distribution or posting or other provision to any third party of Content, via the internet or any mobile network or device or any other method (including without limitation by way of downloading, copying, broadcasting, playing, presenting, sharing, making available or other technical means). and/or (iv) advertising-related use of Content or any other use which may constitute infringement of so-called "Moral Rights" including without limitation any use which could be considered a promotion or encouragement of any brand, product or service. </p> <p> <b>5. <u>Renewal and Termination</u> </b>. The licenses granted hereunder shall be valid from receipt of full payment until the end of the selected Term and shall automatically renew for each subsequent month (or, where applicable, each subsequent year) until terminated by either party on not less than one (1) months' notice sent by email or notified via the online User Account page.