Google Analytics tracks how people use and interact with our Websites anonymously. They provide us a report with no personal information in it that helps us understand things like how people find and get to our Websites, what people are looking for when they visit us, what ad campaigns help us entice fans to our restaurants, and how we could make our Websites better. If you want more information about how Google Analytics uses data, you can check it out – or opt out of it – here: https://support.google.com/analytics/answer/6004245.