We may use the Services to provide advertisements and/or sponsored GIFs/Videos that are likely to be more interesting and more relevant to users. One way we may do this is by collecting information related to users, which may include elements like the search terms you have provided to the Service, GIFs/Videos you have shared or viewed, preferences that you may have provided to us, advertising identifiers, or location information (i.e. GPS or Wi-Fi data if you have enabled those services).