| A history of the Content viewed in our Content library, associated with the IP address requesting such Content | • To optimize the results of your searches for content using the App<br><br>• To be able to notify you about content in which you may be interested<br><br>• To manage our Apps, and services, to improve our products and services and to create new products and services<br><br>• Aggregated with other similar data to calculate statistics<br><br>• As indicated in the section below titled “Use of Information in Advertising” |