An account will be considered inactive if you have not logged in to PURE for a continuous period of 730 days and have no active purchased subscription or unused in-app purchases. Once an account becomes inactive, we will send you a notification email informing you that your account is scheduled for permanent deletion. If you log in within one week after receiving the notification, the deletion will be automatically cancelled. If no login occurs within that period, your account and associated data will be permanently deleted, except for limited data that PURE is legally required or permitted to retain for compliance, accounting, or legitimate business purposes. PURE shall not be liable for the permanent loss of data resulting from the deletion of inactive accounts carried out in accordance with these Terms and Conditions.