We use the personal data we collect to:&nbsp;</p> <ul> <li><strong>Perform and personalize the Services.</strong> We use your personal data to provide you the Evernote Service, including to process transactions with you. We use a number of technologies to help you get the most out of the Evernote Service. Our systems automatically analyze your data to power Evernote features and to continually improve the Evernote Service for you in a way that does not require anyone to look at your Content.