| <strong>Information from other users</strong><br><br>For example, contact information, interests, school and sports information, photos, other user generated content that contains information about you. | * Provide the Versant Services<br>* Personalize your experience<br>* Send you Versant marketing and advertising<br>* Provide seamless experience across platforms and devices<br>* Build and manage business-to-business relationships<br>* Market and advertise for third parties<br>* Data partnerships | Other users of the Services | | <strong>Previous affiliates such as NBCUniversal and its brands</strong><br><br>If you used NBCUniversal Services when Versant brands were part of NBCUniversal, Versant collected all the categories of information set forth in this policy. | * Provide the Versant Services<br>* Personalize your experience<br>* Send you Versant marketing and advertising<br>* Provide seamless experience across platforms and devices<br>* Build and manage business-to-business relationships<br>* Market and advertise for third parties<br>* Data partnerships | Previous affiliates such as NBCUniversal and its brands | | <strong>Information from public and commercial sources</strong><br><br>For example: demographic including at a household level, contact information, inferences about your preferences, viewing and other consumption choices, loyalty program membership, and purchasing data. |