Purpose/Activity:</strong> To use data analytics to improve our website, products/services, marketing, customer relationships and experiences<ul> <li><strong>Type of data:</strong> (a) Technical (b) Usage</li> <li><strong>Lawful basis for processing including basis of legitimate interest:</strong> Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)</li></ul></li>