Any and all Player Content submitted to The Company shall be deemed, and shall remain, the property of The Company from the moment such Player Content is created. The Company shall exclusively own all now known or hereafter existing copyrights and all other intellectual property rights to all Player Content of every kind and nature, in perpetuity throughout the world. To the extent that any of the above may be void or unenforceable, you agree that any and all Player Content is hereby irrevocably assigned to The Company, together with all intellectual property rights therein.