<p>In general, we store personal data only as long as necessary to fulfill the purpose for which we collected it (the “General Retention Period”), except in the following situations:</p> <ul> <li>Where applicable laws require us to retain your personal data for a legally prescribed period beyond the General Retention Period, in which case we will keep that personal data for the legally prescribed time period before deleting it;</li> <li>Where your personal data is relevant to potential legal claims by or against us, in which case we will keep that personal data for as long as the legal claims can be made or, if it has been made, for as long as the personal data is relevant to the resolution of the claims or any appeal thereto;</li> <li>Where we are instructed by a court order, subpoena, or other legal directive to retain your personal data beyond the General Retention Period; and</li> <li>Where we need a reasonable period of additional time to verify that the purposes for which we collected your data no longer apply and to delete the data following such verification.