We may use third parties such as ad exchanges and data companies to serve our advertisements in the Wealthsimple app, on our websites or other websites. These companies may use cookies, tracer tags or web beacons to report certain information about your visits to our apps, the websites and other websites (such as web pages you visit and your response to ads) in order to measure the effectiveness of our marketing campaigns and to deliver tailored advertising, both on and off our websites.