<br> EEA and UK Data Processing, Retention, and Transfers <p> This section applies only to our processing of personal data of EEA country and UK residents. It aims to provide increased transparency into our processing, retention, and transfer of EEA and UK residents personal data that is in line with the letter and spirit of the General Data Protection Regulation (“GDPR”) and the GDPR as incorporated into UK law by the Data Protection Act 2018 and amended by the Data Protection, Privacy and Electronic Communications (Amendments etc.) (EU Exit) Regulations 2019. </p> <p> <strong>entities.</strong> Different P&G entities may be the controller of your personal data. A data controller is the entity which directs the processing activity and is principally responsible for the data.