2. Data we collect The following data and information may be collected from a user:<br> - activity on the website;<br> - IP address;<br> - date and time of the visit;<br> - device and browser information;<br> - geographic info, based on IP address (to the city level);<br> - served ads data;<br> -data, relieved from other digital advertising networks<br> -hashed email address<br> - User ID assigned in our system.<br> <br>This data is used in a non personally identifiable way for the purpose of ad serving operations only.