a) We use the personal data you provide to us directly for the following purposes: <ul> <li>To set up and maintain your registration with the Service, if you chose to register and if you are of legal age for registration;</li> <li>To manage the Service. </li> <li>To provide features available in the Service;</li> <li>To develop, improve, and protect the Service. </li> <li>To communicate with you;</li> <li>To facilitate and process any in-app purchases you may make in the Service;</li> <li>To prevent and investigate fraud and other misuses;</li> <li>To protect our rights and/or our property;</li> <li>To operate and improve our products and services;</li> <li>For market research;</li> <li>For electronic direct marketing, in compliance with applicable laws;</li> <li>To audit and analyze the Service. and</li> <li>To ensure the technical functionality and security of the Service.</li> </ul> <p>In particular, please note that we use the images and feedback you send by using the Service to improve the Service, including its math problem solving capabilities, and to improve our other products and services, such as machine vision technologies from Photomath affiliates and partners.</p>