For example, we will collect your IP address to perform a lookup of your country so that we know whether you are located in the European Economic Area, the United Kingdom, or Switzerland, but we will truncate your IP address before we process it for this purpose.<br> The United States and Other Countries<br> Opt-Out: If you are located in the United States or another country outside the European Economic Area, the United Kingdom, and Switzerland, you can opt out of receiving personalized advertising by using your applicable device settings: On iOS, you may opt out by enabling the “Limit Ad Tracking” setting.