Each Order Form shall identify the initial subscription period for the applicable Sift Service and unless otherwise stated on the applicable Order Form, such subscription periods shall automatically renew for additional (12) months unless either party provides written notice of its intent not to renew at least sixty (60) days prior to the end of the then-current subscription period. After the initial subscription period, if Sift’s pricing increases, Sift will give Customer at least sixty (60) days prior notice of the planned increases, with any increases taking effect the following renewal subscription period.