For example:</p> <ul> <li> <b>Before&nbsp;you begin an application, sign up, or open an account, </b>we collect data sets from affiliates and third parties such as data analytics providers and credit reporting agencies to perform marketing analyses, identify marketing prospects and deliver marketing communications;</li> <li> <b>While applying, signing up, or opening an account for a Product with us, and over the course of your relationship with us,</b>&nbsp;you provide information directly to us and we may collect information about you from third parties such as data analytics providers, the public domain, credit reporting agencies, identity verification and fraud prevention services and government entities, and we also may generate new information about you;</li> <li> <b>