EMP and third parties may use this information to assist you with account log-ins, to track and accumulate your loyalty points, and to offer you products we think may interest you.</p> <br> <p>Apart from collecting Usage Information, we do not automatically collect information from users who are visiting public areas of the Website and who do not affirmatively provide us with more information. This Usage Information is used exclusively for internal purposes, such as analysis of clickstream data and website optimization.</p> <br> <br> <u>Information Obtained from Third Parties</u> <br> <p>In limited circumstances, we may obtain information about you from service providers, business partners, or other third parties.