Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes your first and last name, home or other physical address, email address, telephone number, social security number, date of birth, marital status, contact information, or other information personally identifiable to you, which you submit to us through the registration process at the Site.</p> 1.