The Trade Desk SaaS Solutions process pseudonymous data. Our Terms of Subscription Service prohibit the use of the SaaS Solutions to collect, process, and store certain types of data, such as sensitive data or data that directly identifies individuals. our Technology collects information generally known as pseudonymous or non-personally identifiable information (“Non-PII”) that may include, but is not limited to, your IP host address, the date and time of the ad request, specific location information of your device (which may be derived from, for example, your device's GPS, Bluetooth, or WiFi signals), pages viewed, browser type, the referring URL, Internet Service Provider, and your computer's operating system, as well as how you interact with a web page or ad. We may also collect Non-PII such as age, gender, income, education, interest, and usage activity from Clients or other third parties. We also may collect analogous Non-PII from mobile platforms, which may include information about your interactions with those applications (including your IP address and time-stamp information), and information about your mobile device (including device type, handset name, operating system information, mobile identifiers such as Apple IDFA and Android Advertising ID, app-specific identifiers, and a list of the applications your device interacts with).</p>