They also allow us to collect data (including analytics) about how you use and interact with our Services. This allows us to provide you with more relevant product offerings, a better experience on our sites and mobile applications, and to collect, analyse, and improve the performance of our Services. We may also collect your location via Internet Protocol (IP) address, so that we can personalize our Services.</p> <p> <strong>Data about Usage of Services</strong> is automatically collected when you use and interact with our Services, including metadata, log files, cookie/device IDs, and location information. This information includes specific data about your interactions with the features, content, and links (including third-parties, such as social media plugins) contained within the Services, IP address, browser type and settings (including configuration and plug-ins), the date and time the Services were used, language preferences and cookie data, and information about devices accessing the Services, including type of device, what operating system is used, device settings, application IDs, unique device identifiers, and error data.