You will be asked to provide certain PII and demographic information, including, without limitation, your name, address(es), telephone number(s) (including home, cell, and/or business telephone numbers), email address(es), date of birth, and occupation/education, the unique panelist/respondent identification number we assign to you when you sign up for an account (individually a "<strong>UID</strong>" and collectively "<strong>UIDs</strong>"), and racial and gender information.